The PrincipalsTINA WILCOX – CEO & CREATIVE DIRECTOR

One prominent client calls her “The high priestess of retail.” ABC News dubbed her as the “Jane Goodall of American Retailing.” Tina calls herself just a tragically addicted shopper. But the retail community knows her as one of our country’s foremost creative experts in trend, consumer behavior, product development and all things retail.

The crazy yin/yang that is Tina is a potent blend of cunning insight, sage experience and unbridled enthusiasm. She is both Zen and zealot when it comes to creativity.

Tina has advised over 250 retail chains across her
35-year career, including Walmart, Target, Best Buy, Office Max, Starbucks, Destination Maternity, Toys R Us, Martha Stewart, Nordstrom, and many specialty retailers. She has led strategies and creative assignments for top studio retail efforts including DreamWorks, Disney, Universal, Warner Brothers and Nickelodeon.

Also on her list are manufacturers who rely heavily on their retail channels such as Estee Lauder, Coca-Cola, Hanes, Nike, P&G, General Mills, Crayola and others.

Tina was on Twin Cities Business magazine’s list of “100 Businesspeople to Watch” and The Business Journal’s list of “Top 25 Women To Watch” in Minnesota business.

Mpls.St.Paul Magazine named her one of the “50 Best Brains” in the Twin Cities.

She’s known for her bulls-eye insights, quick thinking and humor, making her a frequent speaker and national media resource. She has appeared on ABC’s Primetime and Good Morning America, NBC Nightly News, BBC, NHK Japan and many other networks.

In her spare time, she is on the board of directors of the Animal Humane Society, a collector of global curiousities and the macabre, an Ebay addict, passionate mom and “Gigi” (grandmother) of two
and cancer survivor.

Mild mannered, relentlessly curious, and modern, Wayne is a passionate advocate of design as a business weapon. He has led BLACK to numerous industry awards and features in the field’s most prestigious publications including PRINT Annual Design Awards, GRAPHIS, and HOW magazine.

Wayne has years of agency experience, with his expertise being focused primarily on all things retail. Spanning 35 years working with clients like DreamWorks, Target, Walmart, Starbucks, JCPenney and Martha Stewart just to name a few, he is deeply experienced in designing brilliant environmental experiences including complete store design, brand identity, information architecture, product development and packaging, new brick and mortar technologies and connectivity in an omnichannel world.

With a keenly advanced skill for both 2D and 3D design, his acumen for architectural and environmental design is unsurpassed, making him one of the most patient and nicest design gurus you’d ever hope to meet.

Wayne and his wife Michelle are Minneapolitans with a joint passion for their beloved dogs, fly-fishing, cool retro glasses, motorcycles, bad TV shows, and their LA-based award-winning filmmaker son.

Renae leads BLACK’s internal operations, including all those critically important but behind-the-scenes disciplines that allow the creative gurus to do their thing: finance, legal, administrative and human resources. She partners with Account Services and clients to establish and monitor budgets, develop proposals, contracts, and financial analyses ensuring successful, long-term business partnerships and engagements. Yes, her gig is way more than dotting i’s and crossing t’s.

After graduating Summa Cum Laude with a B.S. in Accounting from the University of Oregon, Renae began her career with international accounting firm KPMG. That provided the solid financial foundation from which to launch into the private sector. Over the next 20 years, Renae developed into a finance rock star specializing in creative service industries like real estate, architecture, design and advertising.

She keeps the trains running on time with little more than an Excel spreadsheet and a bullhorn. Her strengths are many, but most notable is her wickedly quick ability at analyzing, organizing, monitoring and following a complex project through from inception to successful completion. Despite her classic accounting background, she is an excellent communicator with a diabolical sense of humor.

Renae and her husband Jim are proud and highly involved parents to four ranging from 10 years to 22. When she’s not working or chasing after them, she is a voracious reader, loves traveling and participates in a variety of sports.